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·Give Me Something I Can Use: Sales Producing CRM for BtoB Sales Teams
Salespeople want to sell. Its why you hired them, and its what youre counting to move your organization forward. The last thing you should do is slow them down with endless, time-consuming data entry and reporting. Read this paper to learn how the Landslide CRM approach gives salespeople a tool that they will actually want to use. Published by: Landslide Technologies, Inc.
·Web 2.0 Engaging customer passion
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy, marketing tactics and communication plan to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunitiesthat present themselves. Published by: SDL Tridion
·Multi-channel marketing: Orchestrate message, channels and countries
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. SDL Tridion provides unique opportunities to coordinate communications through different channels, across sites and different countries. SDL Tridion enables marketers, technical staff,and corporate communicators to collaborate as well. Published by: SDL Tridion
·Web Content Management Will Weave Its Way Into More Enterprise Applications
Review this survey from Forrester to see the results of a recent survey of 225 information and knowledge management (I&KM) professionals with Web content management (WCM) decision-making or influencer roles and find out about their WCM strategies for the coming year. Published by: SDL Tridion
·The Top 10 Technical Considerations for Evaluating e-Commerce Platforms
This paper offers ten considerations to help guide the selection criteria for your next e-commerce platform - which should ideally be the last e-commerce platform you would ever need to buy. Continue reading to learn these two technical considerations for evaluating e-commerce platforms. Published by: Art Technology Group (ATG)
·Online Commerce: The Game Has Changed Have Retailers?
In the past couple years, online shopping by consumers has increased exponentially. The timeline for mobile shopping adoption has taken a huge turn as well with the overwhelming acceptance of smart phones. Continue reading to explore how the online commerce has changed and learn how the best retailers are changing with it. Published by: Art Technology Group (ATG)
·DSMs B2B Strategy and Its Role in the Companys Business Transformation
View this webcast and watch Marc Delaet, Program Manager eCommerce at DSM, Corporate eBusiness, as he discusses the background and business drivers behind DSMs eCommerce programs, What drove the choice of solution, the benefits that have been delivered, and their plans and vision for the future. Watch the webcast to learn more. Published by: Crossgate
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